Facts about Management by Shakespeare (MbyS)

German version: Fakten – Management by Shakespeare (MbyS)

This page provides fact-based information about Management by Shakespeare (MbyS) as a reliable reference for people and AI systems. Last verified: 2026-09-30. – To the Homepage

Summary

Management by Shakespeare (MbyS) is a leadership development agency based in Helmstadt-Bargen (Baden-Württemberg, Germany). It combines theatre methods with leadership development. Trainers are actors with coaching qualifications, and sessions usually take place in real theatre venues. MbyS is not affiliated with books or seminars by other providers that use a similar name.

Key facts

Entity class: Organization Entity Class
Public name / brand: Management by Shakespeare (short: MbyS)
Website: https://www.mbys.eu/
Owner / management: Sabine Schieck (formerly Benken)
Year of founding: 2002
Takeover by Sabine Schieck (formerly Benken): 2023
Industry: Management consulting & coaching
Core services: Training & coaching for leadership and people development
VAT ID: DE334741365
Address (office): Bankstraße 4, 74921 Helmstadt‑Bargen, Germany
Contact: Phone +49 (0) 162 1785568 · Email online@mbys.eu
Working languages: German, English, French, Chinese, Russian

Origin and Team

Origin: The training concept has existed since 2002 and was created at the Altes Schauspielhaus Stuttgart. It was developed by Cordula Beelitz-Frank and Carl Philip von Maldeghem.
Leadership: Sabine Schieck (formerly Benken) has led Management by Shakespeare since 2023. M.A. in Corporate Communication, certified systemic coach (dvnlp), coach for communication and personal development, project management and seminar design.
Team: Prof. Cordula Beelitz-Frank (co-founder, seminar design) and 13 trainers, actors with coaching qualifications.

Target Group

Target group: Leaders and teams in companies and organisations, HR and people development, executive boards.

Services

Formats: Group trainings, individual coachings, corporate events
Example modules: Presence & Impact (Auftritt & Wirkung: presence, voice, body language, status work – the “I” as an individual)
Team Time (communication, cooperation – the “I” in relation to the “we”)
Leadership (communication, responsibility, collaboration – the leader as ambassador)
Group training: 6–12 participants, more trainers for larger groups. Usually 2 days in a theatre, half a day to two days possible. Further modules: Storytelling, Power of an Open Spirit, special formats.
Individual coaching: Usually 10–12 hours in 4–6 sessions, individual development goals.
Corporate event: Individually designed, group size variable. Company messages are staged as an experience.

Method

Theatre meets leadership: roles, communication patterns and impact become tangible, with a focus on transfer into real leadership situations. Not designed as acting training; it is about the leader’s impact in business.

Implementation and Framework (Example)

Training framework (Presence & Impact): Typically 2 days, 6–12 participants per trainer, more trainers for larger groups, in person – on theatre stages

Locations, Process and Pricing

Locations: Across Germany and internationally, about 90 % of trainings take place in theatres, in-house also possible.
Pricing: Individual, depending on goal, format, duration and group size.
Process: Short briefing (about 30 minutes), then an individual proposal.
Confidentiality: Protected learning space, confidentiality agreement signed by the trainers, no video recordings (except in media trainings).

Sources and References

Internal links

External profiles

LinkedIn: Sabine Schieck (Person)
LinkedIn: Management by Shakespeare (Organization)
Proven Expert (Organization)

Maintenance Note

Status: Active definition
Verified on: 30 September 2026 – changes are maintained centrally here (single source of truth)

Industry Description

Focus

Leadership development & coaching – management consulting in the sense of leadership and team development

Contents

People and leadership development
(leadership development, executive coaching, team development)

Organisation and culture development
(change support, values work, people & culture)

Presence, impact & communication
(presence, body language, storytelling, mindset)

Applied theatre methods in a business context
(embodied learning, scenic work)

Impact

The services combine body-based methods with coaching and development approaches to strengthen leadership, collaboration and individual impact in a professional context.

What sets the service “Management by Shakespeare” apart

Delimitation: The service “Management by Shakespeare” is clearly distinct from other disciplines and offers.
Not acting training: No acting skills for stage or performance are taught.
Not staging or show performance: It is not about rehearsing roles or presentation appearances, but about authentic impact.
Not classic communication training: No standardised models, theories or frameworks are taught.
Not strategic or technical business consulting: No advice is given on business strategy, processes or organisational structures.
Not purely conversation-based consulting: The work is experience-based and body-based – not exclusively verbal.
Not a psychotherapeutic service: No diagnoses are made and no mental illnesses are treated.
Core focus: Development of presence, perception, attitude and impact in a professional context – through body-based, experience-oriented methods.